Essential employee engagement at B2B enterprises

Brand and identity are dependent on employee engagement. That’s the take away from new research released by the Chief Marketing Officer (CMO) Council, in partnership with CultureSphere and Executive Networks Inc. The research highlights some interesting information about company buy-in and how it relates to brand identity and recognition. One goal of the report aimed […]

Study: 24% of marketers have a single view of the customer

Experian Marketing Services recently released a study that aimed to identify the biggest opportunities and barriers marketers face. The study, entitled, “2015 Digital Marketer Report,” polled 1,000 global marketers and placed heavy focus on how customer data is collected and used. The research highlights several key marketing issues businesses currently face, including the inability to […]

Why Lithuania may be the next IT hotspot

Recently we have seen reports of B2B companies moving into Lithuania’s borders and setting up shop. Google is also establishing a presence in the small Baltic state. How did this country with a population of about 3 million become such a strong magnet for business and tech?  Heavy investment in STEM, creating business-friendly environment Skilled talent and investment in […]

a/b testing

Infographic: A/B testing should ‘focus on process, not tactics’

A/B testing has long been a go-to marketing strategy to learn how certain content or social media posts fare with your audience. But are you looking at the right metrics? Quicksprout.com recently published, “How to come up with winning A/B tests using data” which features an infographic (below this post) that provides a step-by-step method […]

Report: B2B marketers view mobile as ‘crucial enabler’ for sales

Salesforce recently released its 2015 State of B2B Marketing Report which highlighted several B2B marketing trends, including a substantial section dedicated to mobile. The survey found 60 percent of B2B marketers believe mobile is a “crucial enabler” and conduit of their overall sales. If the survey results are any indicator, mobile will become an even […]

Infosys acquires SaaS company Panaya

Infosys announced on Monday the company is acquiring the Israel-based automation technology provider Panaya Inc. The terms include $200 million in cash with the deal being closed before March 31, 2015, once customary closing conditions are satisfied. Infosys, India’s third largest software services company by revenue, has generally been conservative with its acquisition strategies, as Financial Express […]

Twitter expanding efforts to court SMBs

SMB execs looking to widen their exposure have a quick and easy strategy to potentially integrate into their social media marketing plans. Twitter has launched a new initiative for SMBs by providing a boost to its existing Promoted Tweets program. The company is also expanding its intiative to syndicate Tweets. Twitter launches ‘Quick Promote’ Last week Twitter announced […]