B2B marketers who advertise on YouTube through DoubleClick Ad Exchange (AdX) will soon have to look at other options. According to an Aug. 6 blog post, the tech giant will no longer allow YouTube inventory to be sold through AdX, placing restrictions on the ways marketers can buy ads to display on the popular video site. […]
On July 29 Yahoo announced a new mobile app called “Livetext” which is designed to serve as a text message but in a video format. Compared to services like Snapchat, Skype and Vine, Livetext’s distinct difference is there is no audio. While this product is currently aimed at consumers, we spotted some potential benefits B2B firms […]
Is the Internet of Things here to stay or a futuristic scenario that won’t truly come to fruition? Earlier this year, The Motley Fool stated, “buzzwords may come and go, but this one refers to a real megatrend in technology.” IoT hasn’t quite been fully deployed yet, but it is a topic B2B firmss should be paying attention […]
With the explosive growth of mobile that has happened over the past several years, there are many new and existing markets to tap into for B2B marketers. Yet roughly half of B2B companies do not fully embrace mobile as a marketing outlet. Regalix recently released a survey that showed just 51 percent of B2B senior marketers […]
Brand and identity are dependent on employee engagement. That’s the take away from new research released by the Chief Marketing Officer (CMO) Council, in partnership with CultureSphere and Executive Networks Inc. The research highlights some interesting information about company buy-in and how it relates to brand identity and recognition. One goal of the report aimed […]
Experian Marketing Services recently released a study that aimed to identify the biggest opportunities and barriers marketers face. The study, entitled, “2015 Digital Marketer Report,” polled 1,000 global marketers and placed heavy focus on how customer data is collected and used. The research highlights several key marketing issues businesses currently face, including the inability to […]
Recently we have seen reports of B2B companies moving into Lithuania’s borders and setting up shop. Google is also establishing a presence in the small Baltic state. How did this country with a population of about 3 million become such a strong magnet for business and tech? Heavy investment in STEM, creating business-friendly environment Skilled talent and investment in […]
A/B testing has long been a go-to marketing strategy to learn how certain content or social media posts fare with your audience. But are you looking at the right metrics? Quicksprout.com recently published, “How to come up with winning A/B tests using data” which features an infographic (below this post) that provides a step-by-step method […]
Salesforce recently released its 2015 State of B2B Marketing Report which highlighted several B2B marketing trends, including a substantial section dedicated to mobile. The survey found 60 percent of B2B marketers believe mobile is a “crucial enabler” and conduit of their overall sales. If the survey results are any indicator, mobile will become an even […]
Best Buy Canada swerved hard into the ecommerce space with an announcement it was opening its Canadian website in Canada to third party-sellers with a new initiative called “Marketplace”. This could translate to new opportunities for B2Bs because it means smaller companies, of diverse product offerings, will be able to piggy-back on Best Buy’s brand recognition and set […]
Getting a job at Apple is no easy feat. The company wouldn’t have soared to become the major tech player it is today if it didn’t have strict quality control on its hiring practices. Success is often reliant on the staff building the company. During the hiring process Apple has posed some interesting questions to applicants […]
Trade shows have traditionally been an important part of B2B marketing plans. Making connections with other businesses helps increase exposure, generates leads and also can result in mutually beneficial partnerships. If you’ve been to any show or conference recently, you’ll still see major players like the HPs of the world still displaying their booth and […]
Showcasing the latest in digital trends and hard tech for enterprise, the annual CeBIT technology fair was held from March 16 to March 20 in Hanover, Germany. More than 3,300 exhibitors attended, representing 70 countries with the latest in innovation spread out across 5 million square feet. While the latest with video games, mobile apps and […]
A company blog is a great investment for many reasons. It not only serves as an effective marketing tool, but can also provide a virtual location for potential customers to come learn about your business in a more personalized way than your standard commercial website. Did you know 93 percent of B2B marketers used content marketing in […]
Infosys announced on Monday the company is acquiring the Israel-based automation technology provider Panaya Inc. The terms include $200 million in cash with the deal being closed before March 31, 2015, once customary closing conditions are satisfied. Infosys, India’s third largest software services company by revenue, has generally been conservative with its acquisition strategies, as Financial Express […]
SMB execs looking to widen their exposure have a quick and easy strategy to potentially integrate into their social media marketing plans. Twitter has launched a new initiative for SMBs by providing a boost to its existing Promoted Tweets program. The company is also expanding its intiative to syndicate Tweets. Twitter launches ‘Quick Promote’ Last week Twitter announced […]
Customer referrals are one of the most powerful endorsements a business can obtain. Personal endorsements generally carry more weight than other routine marketing channels. While a flashy ad may catch attention and even generate a sale, this sale is not necessarily going to convert to the buyer becoming a loyal customer. Especially if the customer […]
