Software veteran Autodesk is changing its business model and its technology as it adapts to the changes in its industry. It will move to a subscription model and connect its services to the cloud. It’s no doubt a huge move for a company that’s been in the game a long time — Autodesk debuted in […]
Google paid out $2 million to security researchers last year as part of its bug bounty program. At least 10 percent of the total payout was for Android vulnerabilities. As ZDNet explains, Google’s bug bounty program has dished out $6 million to security researchers since its inception in 2010. The program helps to identify problems […]
IBM confirmed Thursday its acquisition of video conferencing service Ustream. It will join three other IBM acquisitions to form the company’s new cloud video unit. Fortune said the deal was worth $130 million, though IBM has not confirmed the amount. Ustream will become one piece in IBM’s new cloud video unit, which features three other […]
In hopes of drawing even more engagement to its Promoted Tweets, Twitter now gives companies the option of adding a call-to-action button. Called “conversational ads,” Twitter announced the beta launch on Tuesday. As the blog post explained, marketers have resorted to using a combination of pictures, videos and compelling hashtags to drive engagement. Conversational ads are […]
A survey of more than 500 IT pros, managers and executives found that Macs will likely take a big bite out of PC market share in the enterprise space in the next three years. The data comes from a Sept. 2015 survey by JAMF Software, as reported by ZDNet. First revealed to Computerworld, the survey found […]
The Yukon may not be the first place one thinks of when it comes to startup scenes, but the partnership between YuKonstruct Makerspace Society and Startup Canada should help boost the arctic region’s nascent scene. The partnership, BetaKit reports, includes YuKonstruct and (co)space — both under the umbrella of the YuKonstruct Makerspace Society — and Startup […]
When Tumblr wanted to land marketing campaigns, it could have chosen generic photos and stale copy. Instead, it embraced members of its own community to create truly memorable, “collectible” campaigns. In the closing keynote of the first day of Toronto’s nextMEDIA conference, David Hayes, head of creative strategy for Tumblr, explained how the popular social […]
After days of presentations and deliberations, TechCrunch announced Wednesday winner of its Disrupt SF 2015 startup competition — Agrilyst, an agriculture company that uses big data to help out greenhouse farmers. As the winner, Agrilyst will take home $50,000 and the Disrupt Cup. The competition began with 1,000 startups, narrowed down to 25 by TechCrunch. […]
Facebook’s ad-performance-tracking tool Conversion Lift now has a new set of features. A new feature allows advertisers to compare multiple ads and see which performs best. Facebook announced the new add-ons in a blog post, as reported byTechCrunch. Previously, the Conversion Lift tool — launched in January — allowed advertisers to see if their ads […]
In this regular column, we profile the ads, videos and memes making us truly laugh out loud in the B2Bnn office. If you’re not involved with fantasy sports, chances are you don’t know how much fantasy sports fans love talking about it with each other. Without fantasy sports to talk about, the NFL believes, fans will […]
A new report from Adobe shows that when it comes to getting users to click on ads, Facebook is doing a better job than YouTube and other competitors. The Q2 Social Intelligence Report from Adobe shows that more people are clicking on Facebook ads despite their falling reach. The increased effectiveness can be chalked up […]
There really was something for everyone in the top ads for June 2015. If you shed a tear, laugh out loud, or share any of these, chances are you’re opening your wallet and in that, there’s a lesson for every B2B professional to learn. RSA: “Don’t look back” Road safety has never seemed so simple […]
On its surface, Game of Thrones is a bloody look at a continent engulfed in war. But just as the Sun Tzu classic The Art of War inspired a number of lessons for business leaders, so too can the politics behind the hit medieval fantasy series currently in its fifth season on HBO. Here are four lessons B2B […]
Tesla, best known for its electric car sales, is heading into the energy business with its Internet-connected Powerwall and Powerpack batteries. What’s most intriguing about this move is how the innovative batteries can influence data center technology. Tesla CEO Elon Musk unveiled the new batteries recently as he described the company’s new product line, Tesla Energy. […]
“Apple Watch is the most personal device we’ve ever created,” Apple CEO Tim Cook said Monday in Cupertino. “It’s not just with you, it’s on you.” There will be three “collections” of the watch, which has a reported 18-hour battery life. Apple Watch Sport, made of aluminum, will be available in silver or space grey. […]
If anyone can claim to have any insight into how millennials behave online, it would be Yahoo, the Internet giant that owns the popular social network Tumblr. At FFWD Advertising and Marketing Week 2015, Edwin Wong, senior director of B2B strategic research and insights at Yahoo Canada, delved into new research on how brands can connect […]
“Is the Internet the answer?” is a big question to ask, but its ambiguity left little room for middle ground in a spirited debate as FFWD Advertising and Marketing Week 2015 began this week in Toronto. Moderated by GigaOM’s Mathew Ingram, the talk pitted Andrew Keen, author of The Internet is Not the Answer, against Mitch […]
While smartphone use is usually cracked down on in school, math teachers now have a new problem aside from texting and Facebook. An app can solve math problems with a smartphone camera. Engadget reports on a new app, PhotoMath, which is a simple but powerful tool that can solve an equation when a user takes […]
