Social media is here to stay – good luck finding someone who will argue otherwise. But, marketers are off the mark if they are waiting for one platform to reign supreme, hedging their bets in correlation with user count. Digital consumers use an array of platforms to accomplish significantly different digital goals. For example, Twitter […]
Author: Maura Woodman
Maura is the Media Relations Coordinator at Affinio, a Marketing Intelligence Platform. Maura is interested in how data science can be applied to marketing to create increased efficiency and accuracy. Maura holds a Bachelor of Business Administration with a major in Management from the Gerald Schwartz School of Business at Saint Francis Xavier University, and is now a Fellow with Venture for Canada