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Author: Nadav Shoval

Nadav is the CEO and Co-Founder of Spot.IM. Spot.IM is Nadav’s fifth venture. Nadav founded several Internet companies and teenage web services and has been working on building start-ups since the age of 11.

Privacy vs Personalization: The value of user identity online

Latest B2B News, Technology March 2, 2015 Nadav Shoval

Perhaps unsurprising in a world where so much of our lives are shared publicly, 2014 saw the rise of anonymous social networking — the soaring initial popularity of apps such as Secret, Yik Yak and Whisper suggested that providing anonymity can be a lucrative play. And yet, while users crave the break of anonymity in a […]

Absolute traffic vs engagement: Not an either/or affair

B2B Marketing News, Digital, Latest B2B News January 25, 2015 Nadav Shoval

By now, many of us will have read Ev Williams’ tirade against click-bait. He’s certainly not the first to argue for a greater focus on engagement instead of just the click, and the ensuing discussion reflected a fundamental need to broaden how we view the very statistics that serve as the benchmark for online success. […]

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