Now that you know how to measure and assess the volume, sources, and effectiveness of your app acquisition efforts, it’s time to look closely at the quality of the customers you’ve acquired. After all, what’s the point in all that acquisition effort if the ones you acquire don’t use your app or generate revenue for […]
Author: Nikisha Reyes-Grange
Nikisha Reyes-Grange is Principal of aka NRG, a marketing consultancy that works with early-stage and growth-stage technology companies. Nikisha is a marketer with 15 years of experience, and has launched and rapidly grown digital, lifestyle, and entertainment brands and products for Virgin, Xbox, and Starbucks. Most recently, she led the redevelopment of positioning and go-to-market approach for the Starbucks App for iPhone and Android, resulting in double-digit growth in downloads, active users, and monetization.
A Simple(ish) Guide to App Marketing: Measuring Acquisition (Part 1)
You’ve had an app in market for a while, have tried various marketing tactics, and have seen downloads and users grow. To maintain your growth, you need to assess your results, identify what’s working, and create a plan that builds on your strengths. I’ll show you how, by following the stages of your customer’s relationship […]