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Author: Ralph Masengill

Ralph Masengill is one of the original change agents in the United States. Before the quality movement came into vogue, he and his associates were presenting seminars and papers to senior management across the nation on quality and change. He and his team were pointing out that until a business, a team, or a person is willing to understand and submit to positive change, effective quality improvement and substantial profit enhancement were not probable. Masengill and his associates have always worked from the industry or business side of marketing.
conquer change and win

Conquer Change and Win: The 20-50-30 Rule

B2B Reads, Latest B2B News, Leadership, Top News May 8, 2017November 23, 2017 Ralph Masengill

It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change. —Charles Darwin   The rule states that 20 percent of your group or staff is going to be change friendly, 50 percent will be neutral (the wait-and-see folks), and 30 percent will be resisters. […]

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