For the last 10 to 15 years, email industry leaders have been talking – and writing and talking even more – about why marketers need to use data for better email results. After all this talk, where do we stand? Pretty much where we were, although I see some signs of change. Data-driven marketers still […]
Author: Ryan Phelan
Ryan Phelan brings over 15 years of worldwide online marketing experience to Adestra as the Vice President, Marketing Insights. In this position, Ryan is responsible for the marketing efforts of Adestra in the US. Ryan is a respected thought leader and nationally distinguished speaker. In 2013 he was named one of the top 30 strategists in online marketing and serves on numerous boards and advisors positions in and outside of the industry.
Email Regulation: Too onerous or just one factor?
Marketers are famous for complaining about government email regulations. Especially with CASL (Canada’s Anti-Spam Law), marketers blame the law for forcing them to change the way they send email to Canadian recipients and through Canadian email servers. I agree that email laws have forced marketers to rethink how they acquire email addresses and manage their […]