For the last 10 to 15 years, email industry leaders have been talking – and writing and talking even more – about why marketers need to use data for better email results. After all this talk, where do we stand? Pretty much where we were, although I see some signs of change. Data-driven marketers still […]
Marketers are famous for complaining about government email regulations. Especially with CASL (Canada’s Anti-Spam Law), marketers blame the law for forcing them to change the way they send email to Canadian recipients and through Canadian email servers. I agree that email laws have forced marketers to rethink how they acquire email addresses and manage their […]
