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Author: Simon Cohen

Simon Cohen is one of Canada’s most experienced consumer tech writers. He created Sync.ca, an award-winning Canadian technology blog which had an audience of over 500,000 monthly visitors. He covers start-ups and the latest crowdfunding gadgets on VentureBeat.com and has written about the business of getting hired at Workopolis.com. You can always find his personal thoughts and musings on his blog at excitable.ca.

How to land a speaking gig at an industry conference

Latest B2B News, Leadership, Startups, Technology December 10, 2014December 14, 2014 Simon Cohen

Giving a talk at an industry event can be a great way to increase your visibility and grow your business. Here’s how some SMB execs have successfully grabbed the spotlight. There you are, at one of the many industry events you attend each year, listening to a speaker up on the stage giving a talk […]

P&G puts the spotlight back on product sampling

B2B Marketing News, Conversion, Latest B2B News November 21, 2014November 22, 2014 Simon Cohen

Procter & Gamble – the world’s biggest advertiser – is placing a renewed focus on product sampling, according to a report in Advertising Age. Dubbing the practice “Point of Market Entry” or POME, P&G is planning to use the technique of letting consumers try before they buy to address shortcomings amongst their biggest brands. For […]

What you need to know about Instagram ads in Canada

Latest B2B News, Paid media, Social media, Video November 14, 2014 Simon Cohen

On Monday, Instagram began rolling out ads in Canada and has partnered with six key Canadian brands for launch – HBC, Air Canada, Target Canada, Travel Alberta, Sport Chek and Mercedes-Benz, according to a company press release. The Canadian launch of ads on Instagram comes almost exactly one year after the U.S. market launch and […]

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