While it seems most marketers and advertisers are only focused on the algorithm changes conducted by Google to their search engine in order to promote better content on the web, ad fraud isn’t a top concern for many everyday business managers. But a group of advertisers wants to change that. The Trustworthy Accountability Group (TAG) wants […]
The power of reliable databases is starting to become prevalent on the radar of businesses, especially with terms like Big Data and data scientist being thrown around so frequently. Technology giants have been creating enterprise products for their users in order to properly store and compute larger sets of data and now Google is adding […]
Brands now have a unique way of targeting the more than 60 million listeners using the music-streaming service Spotify: new ad targeting technology will recognize the context of what a user is doing while listening to music in order to target her with tailored ads. That means health brands looking to focus their attention on users who stay fit can buy […]
As if Snapchat and WhatsApp weren’t enough to take up your mental space labelled “New apps I feel I should know about” along comes a “private social network” that’s been making a name for itself in the past few months. Yik Yak lets users anonymously see and send messages from people geographically close to them. What makes YikYak […]
Mobile marketing is increasingly becoming an important aspect of any company’s overall marketing strategy. Most people are now checking their phones more than their computers in a given day. This is why companies are making their websites mobile responsive, upping their email marketing game to better suit the needs of mobile users. Another feature is […]
As Big Data continues to become a hot topic, companies like HP are paving the way in streamlining the process. They want to ensure more businesses can have access to readily available tools. To help support this mission, HP has developed Haven Predictive Analytics as reported by Information Week, which is an open source platform […]
There is an interesting movement happening within the technology industry that has many of its big players—Google, Microsoft, and IBM—abuzz and excited for the future. It is also being touted as the next step for the Internet of Things. Learn more about why the Net is all hyped for blockchain. What is blockchain and why is […]
We’ve all recently heard about programmatic advertising, trend that is starting to become popular with certain brands and even has Google dedicating 60 percent of its budgets toward finding and buying companies in this growing space. Programmatic advertising is “automatic” or programmable advertising buying that can reduce the time between negotiations and possibly dealing with absent media […]
One of the biggest shopping days of the year, besides Black Friday, is of course Boxing Day. Annually Boxing Day brings in billions of revenue for retailers, but there has been a new pivot in spending with consumers as they continue to turn to online sales. That means a boost in cash flow for ecommerce […]
We all keep hearing the same refrain: the Internet of Things (IoT) is coming—or in some cases, it’s already here. At least that’s according to the New York Times, they reported General Electric (GE) opened up their big data platform to help facilitate more growth within the IoT industry. But what exactly does that all […]
