Me at Archangel Summit: “Is this an awesome day or what?” I say to the ladies at coat check—the custodians of my suitcase for the day. “Did you get a chance to see any of the speakers?” “Gotta work,” she says. “We can’t all just do what we want all day and be entrepreneurs.” Right, […]
Author: Tarzan Kay
Tarzan Kay is an award-winning email copywriter and creator of the Elegant Email Scripts Collection. Visit her website to grab her Trigger Phrases Cheat Sheet, a marketer's go-to resource for language that sells.
Three Words I’m No Longer Using in Pop-Ups (or any of my marketing)
Before getting up on my high horse to pontificate, I gotta come clean. I’ve committed all 3 of these marketing sins many, MANY times. They are as common as bread and potatoes. (So don’t be too hard on yourself if you’re guilty too.) Also, there’s almost always a way to make any word perform for you, if […]