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Author: Truman Tang

Truman Tang is Senior Marketing Manager, Customer and Advocacy at Influitive, the advocate marketing experts. He creates engaging experiences for the firm's customers and leads its advocate community, Influitive VIP. Previously, Truman worked in community management at Global Radio, customer success at Vision Critical, and in social media and services coordination at agencies Sum Creative Resources and Wasserman + Partners. He is a commerce and marketing graduate of the University of British Columbia.

Advocates: The Secret Weapon of Account-Based Marketing

Account-Based Marketing, B2B Marketing News, Latest B2B News May 21, 2016August 17, 2017 Truman Tang

One of the top B2B marketing challenges is getting your message in front of the right audience. That’s why account-based marketing ABM is so popular right now. It enables you to focus your marketing efforts on your ideal customers (and bypass the bad leads). According to the 2016 State of Account-Based Marketing Study, 58% of […]

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