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How political marketers can build first-party datasets at the local and federal level

After 2016 and Cambridge Analytica, data has a strange role in politics: necessary, but kinda dirty. Substantial changes to social media platforms’ data policies have occurred and continue to occur. Canada’s Bill C-76 has some of the most stringent disclosure requirements on digital advertising anywhere, including requiring disclosure on organic social posts. Third-Party Data Some […]

Tips for Optimizing Cannabis Social Media

Sure, you can run your social media marketing campaign or post on Instagram or Facebook using your smartphone or mobile device, but you might not be able to gain results without a clear strategy in mind.  For this reason, it’s wiser to strategize in order to gain followers, improve sales, and extend your influence on […]

How to Educate Students with B2B Content

The evolution of the learning environment in marketing has evolved to apply real-life lessons to the classroom. When it comes to learning about Business-to-Business (B2B content) does not have to be limited to the theoretical content, and real content can be used to impart lessons. Learning and identifying strategies to increase brand awareness for a […]

How (and Why) to Find Any Business Owner’s Name

There are many reasons to search for the name of a business owner or the chief decision-maker. In a B2B setup, businesses still need to do a little prospecting for company contacts to build leads for marketing purposes. Business owners get in touch with one another for possible collaborations on projects or partnerships. For others, […]

Email list validation and data enrichment as an essential step of a successful lead hunt strategy

Email is one of the most effective channels with statistics showing that 86% of business professionals prefer to use it when communicating for business purposes. Email delivers the highest ROI because the result is ten-fold compared to other channels. Thus, it’s not surprising that businesses today are investing in email lead generation. They believe that […]