How to Educate Students with B2B Content

The evolution of the learning environment in marketing has evolved to apply real-life lessons to the classroom. When it comes to learning about Business-to-Business (B2B content) does not have to be limited to the theoretical content, and real content can be used to impart lessons. Learning and identifying strategies to increase brand awareness for a […]

How (and Why) to Find Any Business Owner’s Name

There are many reasons to search for the name of a business owner or the chief decision-maker. In a B2B setup, businesses still need to do a little prospecting for company contacts to build leads for marketing purposes. Business owners get in touch with one another for possible collaborations on projects or partnerships. For others, […]

Email list validation and data enrichment as an essential step of a successful lead hunt strategy

Email is one of the most effective channels with statistics showing that 86% of business professionals prefer to use it when communicating for business purposes. Email delivers the highest ROI because the result is ten-fold compared to other channels. Thus, it’s not surprising that businesses today are investing in email lead generation. They believe that […]

Content Marketing as a Business Model

Contents – they are everything you see on the internet. They are not just simple pieces of information like infographics or blog posts that help a website rank higher on major search engines. Online-contents are anything that communicates a message to a target audience. With the majority of consumers using the internet to search for […]