Content, Sponsorships, and Lead Gen…Oh My!

We love good content. B2BNN’s goal is to provide B2B content marketers with the audience, reach, metrics and insight needed to deliver lead generation results back to sales and executives. What we offer: Content and Lead Gen Programs: get your B2B content in front of a wider but targeted audience of up to 1.5 million […]

persona

The Practical, Data-Driven Persona Approach You Can Use Right Now

The persona is a much-vaunted, much-maligned tool in digital marketing, helping marketers to define their audience. But most persona programs fall short for four major reasons: They’re fictional They don’t reflect the overall composition of the audience They aren’t data driven They don’t practically translate into marketing campaigns If your personas are not based on […]