Q+A: Content marketing asset management with Bynder VP Brad Kofoed

  Content asset management and measurement continues to be a challenge for B2B marketing and b2c marketers alike. How does the new Bynder/Salesforce integration, announced last week, change things? Brad Kofoed, Senior Vice President, Global Alliances and Channel at Bynder, answered our questions.   How is this integration different from other DAM platforms?    Email campaign […]

Equifax Announces Sue Hutchison as New President of Canadian Business

Equifax announced today that Sue Hutchison will be the company’s new Canadian business leader. Hutchison joined the company as the new Canada Region President, effective November 30. “Sue brings strong expertise in lending and digital payments through her experience in FinTech and Financial Services,” said John Hartman, President of Equifax International.  “Her breadth of knowledge […]

Benevity Launches the “Dear 2020 Challenge” Aiming to Achieve 3 Million Acts of Goodness in December

Benevity and its client companies — including First Tech, Jacobs, Mortenson, Zoom Video Communications and more — aim to take back 2020 with a collaborative grassroots movement to encourage giving, volunteering and positive action Benevity, Inc., provider of global corporate purpose software, launched the Dear 2020 Challenge today to coincide with GivingTuesday, activating more than 600 […]

nCino and Accenture Help Vancity Transform Its Commercial Lending Operations

Canada’s largest community credit union implements cloud-based platform to manage its commercial loan lifecycle   nCino, Inc.  a pioneer in cloud banking and digital transformation solutions for the global financial services industry, and Accenture, have supported Vancity, Canada’s largest community credit union, in evolving its commercial lending business through the implementation of the nCino Bank Operating […]

B2B News: ServiceNow to Acquire AI Pioneer Element AI

ServiceNow to establish an AI Innovation Hub in Canada   Element AI Co-founder, Dr. Yoshua Bengio, winner of the 2018 Turing Award, will serve as a technical advisor for ServiceNow    ServiceNow announced it has signed an agreement to acquire Element AI, it’s fourth recent acquisition in the AI space. Element AI will  enhance ServiceNow’s  intelligent workflow […]

Former Google Fiber VP Jill Szuchmacher joins Ting Internet

Ting Internet, a top-rated fiber-optic Internet Service Provider (ISP) and division of Tucows announced today that Jill Szuchmacher, formerly VP Ops at Google Fibre, will bring her her proven Internet leadership to the team as Chief Strategy Officer and Executive Vice-President Networks for Ting Internet. Szuchmacher joins Ting Internet after executing in high-profile roles, most […]

B2B News: Business to Business Payments Report (Canada) 2020 Now Available

The Business to Business Payments report Canada 2020, now available from Research and Markets, is a comprehensive review of the business expense payment and acceptance preferences of over 1,400 businesses in Canada. Looking at key drivers, barriers to payment types and opportunities for financial service providers, this report provides financial institutions with unique data driven […]

AppDynamics Appoints Rebecca Leach as Country Manager for Canada

AppDynamics, part of Cisco, the world’s #1 Application Performance Monitoring (APM) solution and full-stack, business centric observability platform, has appointed Rebecca Leach as Country Manager for Canada. AppDynamics has been vocal about its interest in the Canadian market and sees this as an exciting opportunity to help Canadian enterprises with their digital transformation journey. With […]

Finbold: Sovereign Wealth Funds investment in SPACs skyrockets by 2,500% in 2020

Data acquired by Finbold.com indicates that direct investments in Special Purpose Companies by Sovereign Wealth Funds (SWF) have spiked by 2,532.35% YOY. As of November 24, 2020, the investment stood at $1.79 billion. In 2019, the figure was $68 million, an increase of 240% from the 2018 investment of $20 million. In 2017, the investment […]

Goodlawyer Launches New $49/mo Legal Services Subscription

SERVICE TO SUPPORT SPECIFIC LEGAL NEEDS OF SMALL BUSINESS OWNERS ACROSS CANADA   Goodlawyer, an online platform that provides affordable, on-demand legal solutions for individuals and small businesses, announced the launch of Goodlawyer Pro, a new subscription service offering entrepreneurs legal services, unlimited access to legal advice and customizable legal documents, for a flat rate […]

“Oh, it’s a total Slack attack”: Chris Schermer’s Post-Covid Tech Reality

Chris Schermer was recently elected the 2021 chair of MAGNET and runs Minnesota’s SCHERMER. This is the third in our post pandemic tech questionnaire series; read April Dunford’s and Kal Irani’s. Name: Chris Schermer Website: www.schermer.co (not .com) What you did before the pandemic: Founder + President, SCHERMER, a Minnesota-based, globally-focused B2B Marketing agency. What you […]

The Business of Sport: Players’ Names That Have Made Football What It Is Today

    Crowds gather in stadiums, in pubs and bars, viewing centers, or at home, to watch the thrilling and heart-racing game called football. The world-class innovation, technological advancements, and the fast-growing rise of sports betting makes football the most talked about sport in the world, from free bets to predictions for matches. But what […]

Canadian Marketing Awards Go Virtual to 1300 attendees; Subaru, SickKids, HSBC, Sobeys win top awards

Subaru Canada named top winner at 2020 CMA Awards Show Organization announces creation of National Marketing Week annually in November. Subaru Canada, in partnership with Zulu Alpha Kilo, and Sick Kids Foundation, in partnership with No Fixed Address, were among the top winners at the Canadian Marketing Association (CMA) virtual Awards Show and Gala this […]

Public Safety Canada launches new program, website to address mistaken no-fly issues

An online portal for travellers mistakenly placed on the Canadian no-fly list officially launched today. Inclusion on the no-fly list by error has been an ongoing problem for business and leisure travellers in Canada for years and the redress system is intended to make these headaches go away. To address issues of similar names and […]

Bynder Announces Salesforce Cloud Integration

Note: we’ll have an interview with Brad Kofoed, Bynder VP, about this integration, in the next ten days.  Bynder announced today its Connector for Salesforce Marketing Cloud, currently live on the Salesforce AppExchange. The integration is intended to empower customers to bring their marketing campaigns to market faster, with ready-to-use content marketing assets directly available […]

Schneider Electric Appoints New CEO, Adrian Thomas

Adrian Thomas is promoted to succeed Susan Uthayakumar, who will be taking the global leadership of Sustainability Business Division Schneider Electric announced today the promotion of Adrian Thomas to country president, Canada, effective January 1, 2021. Mr. Thomas succeeds Susan Uthayakumar, who held the role of country president for the past three years. Mr. Thomas […]

Seismic: Fall 2020 Release Extends Content Analytics Capabilities

Seismic Gives Customers Unparalleled Abilities to Explore, Customize and Share Actionable Insights on Campaigns, Content, and Deals Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, today announced new content analytics capabilities that boost marketer and seller effectiveness, drive revenue team alignment, and help organizations deliver exceptional buyer experiences. In today’s world, […]

Procore research: 70% of Canadian construction firms more productive than pre-pandemic

How We Build Now Canada explores the impact of COVID-19 on the construction industry Procore Technologies, Inc., a leading provider of construction management software, today revealed the results of its inaugural How We Build Now Canada survey, which showed that more than 70 per cent of Canadian construction companies responding had as many or more […]