Mobile is quickly moving from being the “second screen” to the “first screen” for many consumers. Altimeter reports that in November 2014 mobile devices accounted for one in four of all online purchases. A 2014 study from Acquity Group, touching on the growing importance of mobile devices in purchase planning, showed that 44 percent of B2B […]
Businesses large and small are coming to grips with a new reality of digital marketing: more web visits are coming via mobile devices rather than laptops. Due to this trend, mobile commerce sales are predicted to increase by 32.2 percent in 2015, according to eMarketer. As a reaction, marketers have begun migrating their sites to a framework that accommodates […]
