How B2B marketing set itself apart from B2C marketing

B2B marketing requires a unique set of skills from marketers and researchers, a recent white paper published on B2B International While marketers recognize the differences between the B2B and B2C spaces and are adjusting their tactics accordingly, they still need to let go of old assumptions about B2B marketing, according to Toronto-based B2B marketer Lisa Shepherd in […]

How are CMOs using Twitter?

Chief Marketing Officers are a highly connected and competitive crowd, and a new study by Leadtail and cloud-based analytics company Neustar has delved into how they use Twitter. The study sampled 1,034 execs but wasn’t limited to only chief marketing officers. People with the job titles head of marketing, and VP of either marketing or […]