More than a quarter of Millennials are considered “influencers” in B2B buying, and 13 per cent are now the actual decision-maker, according to research presented at Content Marketing World on Wednesday. Commissioned by SnapApp and conducted by Heinz Marketing, the survey, called The Millennials Are Here!, shows a generational shift where Millennials are involved in […]
Tag: Baby Boomers
Future of Work: B2B HR succession planning
There is a generational shift taking place in society. Millennials are now surpassing Baby Boomers in the active workforce. The shift has a massive impact on the future of work and B2B. Last week we profiled how to recruit and attract millennials, this week we touch a bit more on what this transfer will look […]