Pinterest Primer (Part 2): How B2B brands pin

Don’t just see it as “soft” social network. B2B companies can use Pinterest to educate customers about their business, build a community and online presence, and create a unique platform to share content marketing such¬†white pages and infographics. A Pinterest strategy could drive traffic to websites and turn some of those repins into leads. So […]

5 ways to boost your Pinterest presence (and why your Pins can increase sales)

by Kay Mathews For startups and SMBs, increasing your presence on Pinterest reaps valuable rewards beyond the self-satisfaction of pretty Boards adorned with stylish Pins. Businesses can attract more followers, new customers, and higher sales. When it comes to e-commerce-related sharing, Pinterest surpassed Facebook last year. Sharing on Pinterest translates into more earnings for businesses: […]