Don’t just see it as “soft” social network. B2B companies can use Pinterest to educate customers about their business, build a community and online presence, and create a unique platform to share content marketing such white pages and infographics. A Pinterest strategy could drive traffic to websites and turn some of those repins into leads. So […]
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Part 1: Primer on Pinterest for B2B professionals
A virtual pin board full of images may not sound like the most innovative tool for marketing, but integrating the social media site Pinterest into your ecommerce marketing strategy can help to build your business and showcase your knowledge of the industry to your clients. Just consider the numbers: Pinterest currently connects 70 million users […]
5 ways to boost your Pinterest presence (and why your Pins can increase sales)
by Kay Mathews For startups and SMBs, increasing your presence on Pinterest reaps valuable rewards beyond the self-satisfaction of pretty Boards adorned with stylish Pins. Businesses can attract more followers, new customers, and higher sales. When it comes to e-commerce-related sharing, Pinterest surpassed Facebook last year. Sharing on Pinterest translates into more earnings for businesses: […]