At a time when digital tools such as social media and content marketing are all the rage, some startups are discovering that going un-digital can be an effective approach to marketing. In the marketing world, it’s all about being digital active. Brands need a vibrant social media presence, ideally on multiple platforms. They need to […]
What do Jersey Shore and Beliebers have in common with complex B2B sales cycles and communications? Absolutely nothing! But in nearly four years as the Social Marketing Manager for Much, MTV Canada, M3 and E! at Bell Media, while bridging the gap between boy-band fandoms and the bottom-line, I learned a few key lessons that […]
Back in 2012, brands could reach about 16 per cent of their fans on Facebook through organic reach. Thanks to a round of changes to Facebook’s content marketing algorithm, that number has declined to a figure closer to two percent. Last Friday, Facebook made the latest round of changes to cripple organic reach even more. […]
