Concured AI content marketing

Concured eyes opportunity to extend AI across both content marketing and sales

Concured has already brought artificial intelligence to augment the creative creative stories brands tell through content marketing. Its next chapter will focus on sales enablement. Based in London, Concured uses AI to address a lot of the unknown questions that make the creative process in content marketing so difficult. Its technology ingests data to help […]

B2B influencer marketing Lee Odden

Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing

Lee Odden knows he’s no Kylie Jenner, but he’s excited enough about the potential of B2B influencer marketing that he gave it a try. In his Content Marketing World session on the subject last week, Odden — founder and CEO of TopRank Marketing — showed a self-portrait that mirrored an image from Instagram in which […]

Adobe Stoke Pulse

How Adobe’s social team tied ‘Hack The Bracket’ to sales wins with Stoke Pulse

Adobe says it has been able to tie the results of enterprise social media activity like its recent ‘Hack The Bracket’ campaign directly to revenue for the first time thanks to a system designed by content marketing agency, Stoke. Speaking at Content Marketing World in Cleveland last week, Adobe’s head of social media for its […]

rock n' roll B2B content marketing

Editor’s Note: Rock n’ roll history hints at the creative ingredient B2B content marketing really needs

I’m not the first one to say this, but there’s something about the Rock n’ Roll Hall of Fame that turns one of the most subversive musical genres into a stuffy, almost archaic  collection of content. Walking through the museum during the opening party at Content Marketing World in Cleveland this week, I dutifully checked […]

Ann Handley CMWorld 2018

Ann Handley takes CMWorld 2018 on her journey from content ghost town to boom town

Even before she began her Content Marketing World keynote about an unexpected twist in her career, Ann Handley experienced another one. The chief content officer at Marketing Profs was still backstage at Cleveland’s Huntington Convention Center on Wednesday when she was announced as the first-ever recipient of a new ‘Hero Award’ given by the Content […]

SEO and content marketing

CMWorld 2017 sees vendors weave content marketing features into search tools

Search engine optimization (SEO) managers and content marketers may be theoretically on the same team, but some of the products being launched at Content Marketing World 2017 in Cleveland this week are designed to ensure they’re on the same page. New York-based Conductor, for example, announced a new version of its  SEO research platform that […]

Stats Show Millennial Influence and Power in B2B Buying is on the Rise

More than a quarter of Millennials are considered “influencers” in B2B buying, and 13 per cent are now the actual decision-maker, according to research presented at Content Marketing World on Wednesday. Commissioned by SnapApp and conducted by Heinz Marketing, the survey, called The Millennials Are Here!, shows a generational shift where Millennials are involved in […]

GE CMO Tells Content Marketing World Crowd to ‘Change the Lens’

GE will be spending the first week of October appearing where few B2B brands have gone before: on the TV channel owned by Vice Media to promote its DroneWeek series, the firm’s CMO told the Content Marketing World audience. In her keynote speech kicking off the three-day even in Cleveland Wednesday, Linda Boff said Drone […]