DemandBase says marketers will soon be able to assess which B2B professionals are ready to make a purchase in a way that’s similar to studying keywords to know which topics will be popular in search engines. The San Francisco-based firm this week launched Real-Time Intent, an application that will work with its account-based marketing software […]
Every company needs a strong content strategy to get the most out of its sales and marketing team. Good content delivered effectively generates leads, but what does it take to create an effective strategy? Natalie Nathanson, president of B2B tech marketing agency Magnetude Consulting, shared some of her content strategy secrets on LinkedIn recently. We […]
