Flattery will, in fact, get you almost everywhere – in targeted online advertisements. When an ad implies that a viewer is “environmentally conscious” or “sophisticated”, for example, the viewer is likelier to pay attention to the ad, a new study says. Furthermore, the viewer’s own perception of their trait may enhance, or even change, as […]
Our sister company SqueezeCMM, an enterprise content measurement platform, launched a new module today for tracking conversion performance from native ads and branded content. It’s now the first platform that can track content responses across organic, paid, social, messaging, and native platforms. Mediacom said that the company’s classification engine allows for psychographic targeting. It also […]
