ServiceNow Proactive Customer Service Operations

ServiceNow CIO argues against use of CRM as a tool to support customer needs

Customer relationship management applications are failing to help enterprises deliver the kinds of experiences customers want and need, the chief information officer of ServiceNow told a local Canadian user conference on Tuesday. In a keynote presentation that focused on ServiceNow’s recently-introduced mobile app and the “New York” release of its flagship suite, Chris Bedi said […]