influencer marketing

Editor’s Note: A brief history of Influencer Magazine, the marketing industry must-read that might have been

Almost as soon as I lost my job as Editor-in-Chief of Marketing magazine, I knew exactly what I wanted to do — launch a brand-new publication that captured the emerging trend of influencer marketing. In the consumer space, influencers were quickly becoming an alternative to traditional marketing investments in TV spots, banner ads and out-of-home […]