As more marketing money shifts to digital, TV networks need to reimagine their advertising sales businesses in order to grow. Ad money is moving from TV to digital. If there was any doubt about that, just look at the developments out of this year’s Newfronts and Upfronts. According to a survey from the Interactive Advertising […]
The 2014 Canadian Media Usage Trends (CMUST) report, the only study of its kind, documents consumers’ ever-shifting media consumption across various digital platforms and devices, chronicling how new and evolving technologies impact the digital habits of Canadian consumers. This year’s CMUST report details how the ‘Internet of Things’ is providing increasing opportunities for digital advertisers […]
