It’s only represented by a series of nine vertical lines, but the Cisco logo element that invokes the Golden Gate Bridge has become the primary motif in its latest TV ad. “The Power of Purpose” injects the signature bridge — which has evolved considerably from the more literal version of the logo when Cisco was […]
Tag: health-care
Wello CEO talks about what it takes to build a B2B brand in the employee benefits space
As temperatures turn colder and employees start to come down with seasonal illnesses, virtual healthcare providers such as Wello are hoping to facilitate connections between companies, their team members and an army of registered nurses to help them. Although it formally launched back in September, Wello is owned by INLIV, a provider of more traditional […]
Inside The Mind Of . . . Nadav Kidron
Nadav Kidron serves as Chief Executive Officer of Oramed Pharmaceuticals, which he co-founded in 2006. Their orally-taken insulin is game-changing technology that could revolutionize the way millions people with diabetes administer their medication. Kidron has led everything from establishing the company, to seeking capital, to recruiting top talent from the business, financial, technical and strategic spheres. […]
Unyte builds a B2B clientele for meditation tools that make use of VR and gaming elements
For Jason Tafler, the road to mindfulness began with a near-death experience, but the company he created afterwards, Unyte, is breathing new life into meditation practice with digital technology and even virtual reality experiences. Using a biofeedback device known as the iom2 developed through the acquisition of a technology firm called Wild Divine, Unyte monitors an […]
Purpose-driven B2B marketing is both possible and profitable, according to the CMOs of Google and SAP
When she joined software giant SAP as its marketing leader about nine months ago, Alicia Tillman did something she said most CMOs don’t often to: look backwards instead of forwards. Speaking at the company’s annual user conference, Sapphire Now, Tillman said she wanted to figure out her strategy by looking at the original purpose behind […]
Why business professionals should learn to love the robots coming to work in the enterprise — or else
David Hanson is well aware of the reasons business professionals might be a little easy about robots coming into the enterprise, but he believes job security should be the least of their concerns. The founder and chief designer of Hong Kong-based Hanson Robotics took the keynote stage at OCE Discovery in Toronto on Monday, but […]
Blockchain experts predict customer-driven use cases across health care, finance, real estate and government
Companies have been talking about being “customer first” for years, but blockchain experts say the distributed ledger technology behind blockchain may soon turn everyday people into micro-businesses who lead the way in selling access and use to their financial, medical and other data. Speaking at an event Monday night in Toronto organized by consulting firm […]
IBM Watson chief strategist identifies the No. 1 thing firms need to succeed with AI
Companies that want to benefit from artificial intelligence should be looking at top-line value versus cost savings and how they can augment existing processes, according to the chief strategist of IBM’s Watson division. In his keynote speech at the Canadian Innovation Exchange (CIX) in Toronto Tuesday morning, Marc Teerlink predicted that in five years every major […]