DiscoverOrg on Tuesday will build upon its acquisition of ZoomInfo in February by adopting the latter’s name and moving forward with a combined platform designed to provide broader and more accurate contact data for B2B sales and marketing teams. The new platform, ZoomInfo powered by DiscoverOrg, will bring together information on tens of thousands of […]
IntentData.io will be using its own product to help identify B2B marketers who want to tap into its expertise in developing algorithms find customers ready to make purchases. Based in Boston, IntentData.io launched last week with what it has trademarked as Contact-Level Intent Data, which it said could reduce the length of sales cycles in […]
DemandBase used its ABM Innovation Summit on Thursday to launch a reporting tool called Cross-Campaign Analytics designed to harmonize the data around campaigns run with its customers on its own platform as well as with publishers, demand-side platforms and more. In a keynote that was livestreamed from the ABM Innovation Summit in San Francisco, DemandBase […]
