A hot topic in the B2B world on social this week was e-commerce. And quite frankly, this should be a hot topic for B2B businesses for years to come. Why? Forrester Research recently forecasted that it will be a $1.3 trillion market by the year 2020. That should be enough to make any B2B business […]
Welcome to another round of B2B Conversations, our weekly roundup of the most shared and buzzworthly content on social media about a specific area of the B2B world. This week, we’re focusing on native advertising—a form of paid media that closely matches the platform on which it appears. From “advertorials” in print and online publications […]
