It’s time to stop pretending lawyers are salespeople

As a long-time practitioner of law marketing, I’ve seen an unending series of workshops, training sessions, seminars and conferences to encourage lawyers to get more business. I’ve led some and spoke at others. With help, training and coaching do enable some lawyers to get better at business development. But in my experience they were on the cusp […]

7 proven management, marketing concepts law firms keep ignoring

As law firms of all sizes begin developing business plans and budgets for 2015, managing partners, COOs and CMOs would be wise to adopt seven key management and marketing concepts that are crucial for success. Most of these tools have been used for years in the planning process of businesses – even in other professional […]

law marketing

Law marketing: The high cost of doing nothing

For as long as there has been law marketing, practitioners and firms have been stopping worthwhile business development initiatives cold for a whole host of reasons. They raise questions about the cost of the project. They fret over how clients might react to what the lawyer thinks is a “too aggressive” effort. They worry about […]

5 things law marketing can learn from the Kansas City Royals

I’m not a sports fan but have loved baseball since I was a pre-schooler. So I watch the World Series every year regardless of which clubs are playing. This year’s championship got me thinking about some lessons the legal marketing industry can take from the games. When the plucky Kansas City Royals, with its tiny payroll and no […]