Lee Odden knows he’s no Kylie Jenner, but he’s excited enough about the potential of B2B influencer marketing that he gave it a try. In his Content Marketing World session on the subject last week, Odden — founder and CEO of TopRank Marketing — showed a self-portrait that mirrored an image from Instagram in which […]
Tag: lee odden
The Quest for a Definition: What is Content?
I wrote a primer about content marketing (coming Tuesday this week) for people who may not understand… well… content marketing. It seems the whole thing just raised another question, “what is content?” Don’t feel foolish, everyone has a different point of view. Is it a white paper? Is it an ad in a magazine? So, […]