The sun has been out, long weekends have called us away and the kids have wanted attention (for reasons other than Pokemon Go). While all of us have been taking it easy, or playing Pokemon Go, the B2B sector has remained busy. Here are a few stories (besides the reminders that gamification is still “at […]
Sales and marketing have numerous shared goals. Both want to drive company growth, increase revenue and improve profitability. Still, marketing and sales have grown apart over the years. Marketing focuses on nurturing leads over time while sales concentrates on closing deals as quickly as possible. Marketing teams are often structured around channels and discipline while […]
