Micro-Influencer marketing is a fairly new subset of social media marketing. The concept is the same as influencer marketing, operating in a more focused manner. A Kissmetrics study suggests that the so-called Micro-Influencer power consisting of influencers with between 2.5K and 25K monthly visitors can provide about 16 times higher engagement rates than paid media […]
Tag: micro-influencer
People to Watch in 2017
Earlier this year, we asked you who the up-and-coming folks in B2B were. We got your answers – the movers and shakers in communications, technology, HR, supply chain, marketing and more, as well as business leaders who are poised to have a big year. We came up with a shortlist of six people who are […]