In recent days, the number of COVID-19 cases has skyrocketed. As of 3rd April, there are more than one million confirmed cases globally, with the U.S being the most affected country. The coronavirus (COVID-19) pandemic has led to companies across the globe, asking their employees to work from home. While this step is good for […]
Data-driven decision making is constantly making a buzz around the B2B industry. Data-driven organizations are 19 times more likely to be profitable than businesses whose decisions are driven by instinct. Companies aware of it are leveraging it for their advantage while the ones unfamiliar with it have so many questions. What is it? How does […]
According to a research survey by Tech Pro, 70 percent of businesses have already implemented a digital adoption strategy or are working on one. However, that still leaves nearly 30 percent of enterprises unaccounted for. And with the whole world going digital, it is no longer an option but a must-have. Without digital adoption, chances […]
B2B e-commerce is changing at a rapid pace. A report from Forrester suggests that the US B2B e-commerce industry will hit $1.8 trillion by 2023. Besides, there would be a compound annual growth rate (CAGR) of 10% for B2B eCommerce over the next five years. Another report from Frost and Sullivan presents a different scenario. […]
The new year will bring with it many changes, but here’s one thing that wil stay the same: B2B buyers will only come to to a particular vendor because they need the product that only that company can offer. Mitchell Harper, the Co-founder of BigCommerce, has listed 8 rules for building a great product. These […]
A whole new marketing revolution is in progress with advanced analytics, artificial intelligence, big data, tracking and personalization all playing important roles to feed the sales growth of B2B companies. The race is certainly on; But the bigger question is – who will win it? Innovation management is extremely crucial for the success of any […]
We are living in an age of increasingly younger CEOs, marketers and sales execs. Millennials are no longer the “next generation.” They’re a part of the workforce today — including key members of your customers’ buying teams. As a B2B marketer, SMS may not rank as high as more traditional tactics like e-mail, display ads or […]
Online ad fraud is a big problem because it wastes the money of the advertisers. B2B marketers need to remain aware of the new technologies that are of great help to restrict the growing menace of ad fraud. Ad Fraud has costed advertisers a loss of around $18 billion in 2018 that represents around 9% […]
A successful marketer is the one who thinks of the future. Voice content marketing is the future of content marketing and B2B marketers need to realize it’s importance sooner. Voice search is constantly growing and it has been estimated that by 2020, 50% of all searches will be voice search. These are big numbers and […]
In 2015, online video comprised 63 percent of the total Internet traffic and that number is expected to rise to 79 by the year 2020, as per Cisco. This just goes to show how popular online videos are – not just because they are effective at conveying content and information, but because they’re very easy […]
We live in the times of integrated digital marketing. It’s not feasible any longer to manage your marketing efforts in silos. Now is the time to fuse your B2B SEO and social media success together to achieve success before your competitors do. Why is B2B Social Media Marketing Different from B2C Social Media Marketing? A […]
Micro-Influencer marketing is a fairly new subset of social media marketing. The concept is the same as influencer marketing, operating in a more focused manner. A Kissmetrics study suggests that the so-called Micro-Influencer power consisting of influencers with between 2.5K and 25K monthly visitors can provide about 16 times higher engagement rates than paid media […]
Business customers look quite differently at online purchasing. Their decisions are logical and practical. It all depends on which provider ticks the most checkboxes on their list, who they can trust and who can accommodate them flexibly. In order develop a successful strategy a B2B ecommerce website should concentrate on providing as much useful information […]
B2B marketing in the traditional manner is no longer a choice. Developments in technology have modified how buyers research and discover products and services. Now, there is an advanced group of buyers who are well known with the new digital landscape known as millennials. Millennials favor a different approach. They are more willing to do […]
Augmented Reality is imminent to hundreds of millions of iOS devices as a new platform for developers to build apps that permit users to place virtual content on top of real-world scenes. Virtual content is overlapped into reality through images in 2D or 3D via the screen of a connected device like a tablet, smartphone […]
Two of the most crucial aspects of a website is its performance and safety. Users want your website to load fast. A website that loads faster is preferred by Google. Safety is certainly not fun and you don’t want to lose your business because of a “hack attack” on your website! Here are 9 simple […]
Customer Lifetime Value (CLV) calculates the potential earnings of your business across the lifetime of your customers. Underutilized in marketing, CLV can help you retain and grow your customer base, rather than find new customers. This will allow you to increase revenue in the long run. There are many ways CLV can help you raise […]
