B2B SMS marketing

SMS marketing for B2B in the age of Millennials — does it work?

We are living in an age of increasingly younger CEOs, marketers and sales execs. Millennials are no longer the “next generation.” They’re a part of the workforce today — including key members of your customers’ buying teams.  As a B2B marketer, SMS may not rank as high as more traditional tactics like e-mail, display ads or […]

ad fraud blockchain AI

An online ad fraud counterattack built with blockchain, AI and cryptography

Online ad fraud is a big problem because it wastes the money of the advertisers. B2B marketers need to remain aware of the new technologies that are of great help to restrict the growing menace of ad fraud. Ad Fraud has costed advertisers a loss of around $18 billion in 2018 that represents around 9% […]

B2B SEO

How to boost the benefits of B2B SEO with the right social media strategy

We live in the times of integrated digital marketing. It’s not feasible any longer to manage your marketing efforts in silos. Now is the time to fuse your B2B SEO and social media success together to achieve success before your competitors do. Why is B2B Social Media Marketing Different from B2C Social Media Marketing? A […]

micro influencer

Reach More B2B Prospects with Micro-Influencers

Micro-Influencer marketing is a fairly new subset of social media marketing. The concept is the same as influencer marketing, operating in a more focused manner. A Kissmetrics study suggests that the so-called Micro-Influencer power consisting of influencers with between 2.5K and 25K monthly visitors can provide about 16 times higher engagement rates than paid media […]

e-commerce strategy

4 Elements of a Successful B2B E-commerce Strategy

Business customers look quite differently at online purchasing. Their decisions are logical and practical. It all depends on which provider ticks the most checkboxes on their list, who they can trust and who can accommodate them flexibly. In order develop a successful strategy a B2B ecommerce website should concentrate on providing as much useful information […]

marketing to millennials

How B2B Marketers Can Market to Millennials

B2B marketing in the traditional manner is no longer a choice. Developments in technology have modified how buyers research and discover products and services. Now, there is an advanced group of buyers who are well known with the new digital landscape known as millennials. Millennials favor a different approach. They are more willing to do […]