The B2B USA market size went down to $5.56 billion in 2020 due to the pandemic but is anticipated to touch $14.5 billion by 2024. A similar trend is expected for the global market as well. However, B2B business challenges remain there. Starting from technologically advanced competitors to struggling with a marketing strategy and demanding […]
Probably you have been trying different marketing strategies, and you want a fresh breath of tangible results. Perhaps, you have hit an inactive state, and you want more. Your marketing approaches are not proving as reliable as they were in the past. If this has been your thought of late, how about trying search […]
With more than 3.7 billion active email users in the world, email is booming. It is likely to reach 4.3 billion users by 2023. For B2B marketers, email marketing is still one of the most powerful tools to generate more leads and sales. Around 87% of B2B marketing companies say that email is […]
Remote working has become the need of the time. Earlier it was the lack of space, funds, and deadline pressure. Now it is the COVID19 that has joined the list of significant reasons pushing companies to function remotely. Several B2B companies have already adopted remote working culture comfortably, while many others are still struggling […]
B2B blogging is one of the most useful tactics for any business as it allows you to connect and engage with your audience. As per a report by Demand Gen, nearly 49% of B2B buyers rely on content to research and make purchase decisions. Successful integration of a B2B blogging into the marketing mix provides […]
Why An Employee Training Program Could Make All The Difference To Your Enterprise The business world is competitive and you’re constantly under pressure to meet new business targets, raise productivity, and cut costs. Paying for employee training programs and releasing workers from their tasks so that they can participate in conferences and workshops often […]
Introducing … your new digital influencer, a non-human! Around 7% of companies are looking to invest over a million dollars in influencer marketing in 2020. It’s no wonder that influencer marketing is a lucrative business and this is the reason why so many companies are launching robot influencers to post content on behalf of […]
There are times when entrepreneurs and business leaders like you hit a rut while in the process of growing a business. Maybe your business-to-business (B2B) company has been limited by the situation in your local market, or maybe you’ve simply just reached your initial goals and are now looking for new challenges. Should any of […]
In recent days, the number of COVID-19 cases has skyrocketed. As of 3rd April, there are more than one million confirmed cases globally, with the U.S being the most affected country. The coronavirus (COVID-19) pandemic has led to companies across the globe, asking their employees to work from home. While this step is good for […]
Data-driven decision making is constantly making a buzz around the B2B industry. Data-driven organizations are 19 times more likely to be profitable than businesses whose decisions are driven by instinct. Companies aware of it are leveraging it for their advantage while the ones unfamiliar with it have so many questions. What is it? How does […]
According to a research survey by Tech Pro, 70 percent of businesses have already implemented a digital adoption strategy or are working on one. However, that still leaves nearly 30 percent of enterprises unaccounted for. And with the whole world going digital, it is no longer an option but a must-have. Without digital adoption, chances […]
B2B e-commerce is changing at a rapid pace. A report from Forrester suggests that the US B2B e-commerce industry will hit $1.8 trillion by 2023. Besides, there would be a compound annual growth rate (CAGR) of 10% for B2B eCommerce over the next five years. Another report from Frost and Sullivan presents a different scenario. […]
The new year will bring with it many changes, but here’s one thing that wil stay the same: B2B buyers will only come to to a particular vendor because they need the product that only that company can offer. Mitchell Harper, the Co-founder of BigCommerce, has listed 8 rules for building a great product. These […]
A whole new marketing revolution is in progress with advanced analytics, artificial intelligence, big data, tracking and personalization all playing important roles to feed the sales growth of B2B companies. The race is certainly on; But the bigger question is – who will win it? Innovation management is extremely crucial for the success of any […]
We are living in an age of increasingly younger CEOs, marketers and sales execs. Millennials are no longer the “next generation.” They’re a part of the workforce today — including key members of your customers’ buying teams. As a B2B marketer, SMS may not rank as high as more traditional tactics like e-mail, display ads or […]
Online ad fraud is a big problem because it wastes the money of the advertisers. B2B marketers need to remain aware of the new technologies that are of great help to restrict the growing menace of ad fraud. Ad Fraud has costed advertisers a loss of around $18 billion in 2018 that represents around 9% […]
A successful marketer is the one who thinks of the future. Voice content marketing is the future of content marketing and B2B marketers need to realize it’s importance sooner. Voice search is constantly growing and it has been estimated that by 2020, 50% of all searches will be voice search. These are big numbers and […]
In 2015, online video comprised 63 percent of the total Internet traffic and that number is expected to rise to 79 by the year 2020, as per Cisco. This just goes to show how popular online videos are – not just because they are effective at conveying content and information, but because they’re very easy […]
We live in the times of integrated digital marketing. It’s not feasible any longer to manage your marketing efforts in silos. Now is the time to fuse your B2B SEO and social media success together to achieve success before your competitors do. Why is B2B Social Media Marketing Different from B2C Social Media Marketing? A […]
Micro-Influencer marketing is a fairly new subset of social media marketing. The concept is the same as influencer marketing, operating in a more focused manner. A Kissmetrics study suggests that the so-called Micro-Influencer power consisting of influencers with between 2.5K and 25K monthly visitors can provide about 16 times higher engagement rates than paid media […]
