Why An Employee Training Program Could Make All The Difference To Your Enterprise

Why An Employee Training Program Could Make All The Difference To Your Enterprise   The business world is competitive and you’re constantly under pressure to meet new business targets, raise productivity, and cut costs. Paying for employee training programs and releasing workers from their tasks so that they can participate in conferences and workshops often […]

Robot Influencers Are Reshaping the World of Social Media

Introducing … your new digital influencer, a non-human!   Around 7% of companies are looking to invest over a million dollars in influencer marketing in 2020. It’s no wonder that influencer marketing is a lucrative business and this is the reason why so many companies are launching robot influencers to post content on behalf of […]

innovation management QMarkets

3 Innovation management tools to ease some of the pressure around ROI

A whole new marketing revolution is in progress with advanced analytics, artificial intelligence, big data, tracking and personalization all playing important roles to feed the sales growth of B2B companies. The race is certainly on; But the bigger question is – who will win it? Innovation management is extremely crucial for the success of any […]

B2B SMS marketing

SMS marketing for B2B in the age of Millennials — does it work?

We are living in an age of increasingly younger CEOs, marketers and sales execs. Millennials are no longer the “next generation.” They’re a part of the workforce today — including key members of your customers’ buying teams.  As a B2B marketer, SMS may not rank as high as more traditional tactics like e-mail, display ads or […]

ad fraud blockchain AI

An online ad fraud counterattack built with blockchain, AI and cryptography

Online ad fraud is a big problem because it wastes the money of the advertisers. B2B marketers need to remain aware of the new technologies that are of great help to restrict the growing menace of ad fraud. Ad Fraud has costed advertisers a loss of around $18 billion in 2018 that represents around 9% […]

B2B SEO

How to boost the benefits of B2B SEO with the right social media strategy

We live in the times of integrated digital marketing. It’s not feasible any longer to manage your marketing efforts in silos. Now is the time to fuse your B2B SEO and social media success together to achieve success before your competitors do. Why is B2B Social Media Marketing Different from B2C Social Media Marketing? A […]

micro influencer

Reach More B2B Prospects with Micro-Influencers

Micro-Influencer marketing is a fairly new subset of social media marketing. The concept is the same as influencer marketing, operating in a more focused manner. A Kissmetrics study suggests that the so-called Micro-Influencer power consisting of influencers with between 2.5K and 25K monthly visitors can provide about 16 times higher engagement rates than paid media […]

e-commerce strategy

4 Elements of a Successful B2B E-commerce Strategy

Business customers look quite differently at online purchasing. Their decisions are logical and practical. It all depends on which provider ticks the most checkboxes on their list, who they can trust and who can accommodate them flexibly. In order develop a successful strategy a B2B ecommerce website should concentrate on providing as much useful information […]