web true.0

Web True.0: Why the Internet and Digital Ethnography Hold the Key to Answering the Questions That Traditional Research Can’t

In 1961 Henri Matisse’s masterpiece, “Le Bateau,” was hung in the Museum of Modern Art in New York. Since Matisse died in 1954, he was not available to see this particular piece displayed in one of the world’s most reputed and respected art institutions. Which is unfortunate when you consider that the curator of the […]

digital ethnography motivindex

Digital Ethnography and MotivIndex – An Interview with Ujwal Arkalgud

Ujwal Arkalgud is a Cultural Anthropologist, and a pioneer in the field of Digital Ethnographic Research. He started his career as an in-field researcher conducting immersive ethnographies in the entertainment and travel sector, where he discovered his love for understanding human behavior and the underlying motivations that drive the decisions people make every day. He […]