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Tag: MQLs

The big ABM action item B2B marketers still have to tackle

Account-Based Marketing, Latest B2B News, Top News November 30, 2019November 28, 2019 Matthew Ramsay

ABM has maintained its position as the biggest buzz phrase in B2B for years now with good reason. The term, coined by ITSMA back in 2004, realigns marketing’s core principles of segmentation, targeting and alignment. The result is that businesses effectively focus their resources on the top percentage of accounts that matter most to them. […]

sales enablement creativity

3 Ways marketers can use sales enablement creativity to boost customer conversion

Account-Based Marketing, B2B Reads, Latest B2B News, Top News October 1, 2018October 1, 2018 Pam Didner

When we ask salespeople what marketing can do to enable sales, 10 out of 10 salespeople will say, “more high-quality marketing leads (MQLs).” Although lead generation may be the only element that the sales teams care about, marketing can do so much more than just generate leads. In my book, Effective Sales Enablement, I discuss […]

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