Why B2B marketers should be worried about ‘negative SEO’

Last year JellyFish, a digital marketing agency, notice an influx of backlinks to their website in October and November. Almost 1,700 new links to their website were flagged as unnatural or suspect by their website analytics software. With the latest Google Penguin 3.0 updates that penalized websites with low-quality backlinks, the JellyFish website took a hit […]