Incredible stats to justify your employee advocacy-social media programs

More B2B marketers are using social media in their content marketing programs, and employee advocacy programs continue to be top-of-mind for many B2B CEOs. Should you get your employees involved in your social media marketing even if they’re not on your official social media team? Short answer: Yes, you should. Foster the people The long answer […]

6 questions to ask applicants vying to run your B2B firm’s social media program

As B2B companies dive further into social media, they’re discovering that like with most jobs, there’s a big difference between having the right skills and being the right person for the job. “(It) seems like a lot of people (are) masquerading as social media gurus and experts,” Deborah Weinstein, president of Toronto-based PR firm Strategic […]

Podcast Recapper: Tips on winning at B2B social media

If your B2B firms need a refresher on how to rock it in the social media landscape, this Podcast Recapper is for you. Today we look at an episode of Marketing Smarts, via MarketingProfs and hosted by Kerry O’Shea Gorgone, Instructional Design Manager of Enterprise Training at MarketingProfs, who’s also a speaker, writer, attorney, and educator. This episode […]

Is content marketing still a mystery to B2B marketers?

More than half of B2B marketers surveyed are unclear about what an effective or successful content marketing program looks like, according to a new report from Content Marketing Institute (CMI), the leading global content marketing education and training organization. In their latest benchmark report, CMI found that 55 percent of B2B marketers were still struggling […]

What you need to know about Twitter’s customer service handbook

Twitter is taking aim at customer engagement and personalized brand marketing with the release of a new report, the “Customer Service on Twitter Playbook”. It look at how customers are engaging more with brands on Twitter, especially for customer service issues (or social care, as it’s also known), and how brands are responding to those requests, […]

Report: Major gap between B2B marketers and their competitors

A recent infographic report from Corporate Visions found that there’s a large gap between what B2B marketers and sales teams believe differentiates them from their competitors. Only 14 percent of them think their pitches are truly different than their competitors, and almost half of them believe their pitches aren’t focused on the right things. “There’s a striking […]