Everyone wants to get into content marketing these days, especially B2B firms. You tend to start and end your efforts with a business blog and scheduled tweets. But you can fall short because you write and write and write, but never measure your efforts. You have no idea if you’re making an impact on your audience. […]
Are you using Instagram for your B2B business? What if you knew you were missing out on 300 million monthly active users (as of December 2014)? 40% of Fortune 100 companies are using Instagram right now, with more businesses jumping on board every week. Here’s one more stat about why you should be using it […]
B2B marketers are faced with an avalanche of data from multiple digital marketing channels and consumer devices. There is no “one tool to rule them all”, so B2B organizations are turning to marketing automation platforms to manage their complex buyer environments. MarketingLand recently released a white paper on this topic called B2B Marketing Automation Platforms: […]
Why not present your next content audit program as a problem solving exercise? You’ll not only find solutions to your immediate content problems, but you’ll also find solutions to problems faced by some of your B2B colleagues in other departments. Problem: A content/audience mismatch You may producing a ton of online content for your B2B […]
You’re probably well-versed on how to use your marketing metrics to come up with better and new content for your B2B content marketing programs. Did you know you can also use analytics for your content audits too? Yes, it’s true. You can use the same tools to identify successful content and copy on your website, […]
The start of summer in Hollywood is the start of pilot season. That’s when hundreds of writers and producers pitch new TV show ideas to the major studios. It’s also a great example of the minimum viable product idea, made famous by Eric Ries in his book, The Lean Startup. During pilot season studio execs […]
Content inventory and audit. Did your heart just skip a beat? You’re not alone. Most marketers aren’t fans of them either, because they don’t know what an inventory and audit is, or how it benefits their company. Sure, they’re “important” and something everyone “should” do, but no one wants to put the effort into it. […]
More B2B marketers are using social media in their content marketing programs, and employee advocacy programs continue to be top-of-mind for many B2B CEOs. Should you get your employees involved in your social media marketing even if they’re not on your official social media team? Short answer: Yes, you should. Foster the people The long answer […]
If your B2B business has a LinkedIn Company page, you need to be proactive about giving it a visibility boost. Otherwise, what’s the point? A key stat to inspire you: the network’s users that are 50 percent more likely to buy from a company they engage with on LinkedIn. A Company Page optimized to appeal to your potential […]
As B2B companies dive further into social media, they’re discovering that like with most jobs, there’s a big difference between having the right skills and being the right person for the job. “(It) seems like a lot of people (are) masquerading as social media gurus and experts,” Deborah Weinstein, president of Toronto-based PR firm Strategic […]
We’ve looked at many different aspects of B2B social media on B2BNN. From how to win on social media to figuring out which tools to use and platforms to be on, and how to reply to social media comments the ‘right’ way. And we’re just scratching the surface. Now it’s time to start looking at […]
It’s one thing to write and publish great content, but if no one’s reading it, there’s no point doing it. That’s where content curation comes in. Sharing content by others in turn gets your content shared to a wider audience. It also gives you new ideas on content to create, and keeps your finger on […]
The PDF file has been a staple in the marketer’s toolkit for years, and for good reason. It’s a great way to create content that still retains the same look and feel as you created it, as well as distills the large content files you need for the long B2B sales cycle into more manageable digital […]
If your B2B firms need a refresher on how to rock it in the social media landscape, this Podcast Recapper is for you. Today we look at an episode of Marketing Smarts, via MarketingProfs and hosted by Kerry O’Shea Gorgone, Instructional Design Manager of Enterprise Training at MarketingProfs, who’s also a speaker, writer, attorney, and educator. This episode […]
More than half of B2B marketers surveyed are unclear about what an effective or successful content marketing program looks like, according to a new report from Content Marketing Institute (CMI), the leading global content marketing education and training organization. In their latest benchmark report, CMI found that 55 percent of B2B marketers were still struggling […]
We can all glean B2B insight and advice from news networks (ahem, thanks for visiting us), white papers, blogs and books, but with the ubiquity of social media comes a heralded medium of B2B wisdom: The Twitter Chat. A Twitter Chat is when a group of Twitter users gather online at a predetermined time to discuss […]
One of the reasons we love cloud apps is that they’re so easy to use. Just sign up and voila, you’re all set. But for B2B companies, the benefits often hide some serious dangers, such as intellectual property security, data sharing/breaches, SLAs, how it integrates with your current network, encryption of sensitive data while it’s in […]
Twitter is taking aim at customer engagement and personalized brand marketing with the release of a new report, the “Customer Service on Twitter Playbook”. It look at how customers are engaging more with brands on Twitter, especially for customer service issues (or social care, as it’s also known), and how brands are responding to those requests, […]
A recent infographic report from Corporate Visions found that there’s a large gap between what B2B marketers and sales teams believe differentiates them from their competitors. Only 14 percent of them think their pitches are truly different than their competitors, and almost half of them believe their pitches aren’t focused on the right things. “There’s a striking […]
B2B marketers know how important lead nurturing is to their overall business success. With the arrival of Big Data, they can refine their lead nurturing to target prospects as they move through their buying cycle, improving their conversion numbers. DemandGenReport recently released a study on the subject, the 2015 Lead Nurturing Benchmark Study that shows […]
