I’ve always been a fan of the Art of War. The Art of War has been around for thousands of years and I’ve applied its strategies to anything that I do in life. This includes marketing, entrepreneurship, sales, and just life in general. The Art of War is broken down into 13 intensive chapters. Even […]
Tag: sales strategy
B2B Inspiration: Author Lisa Shepherd and her radical approach
Few people know B2B the way Lisa Shepherd does. The president and founder of The Mezzanine Group has been working with complex and tech-based B2B companies for almost 20 years and has helped grow 200 organizations of all sizes and in all industries. Between working with businesses and meeting leaders at industry associations, […]