Showpad

Showpad promises to accelerate account-based selling through personalized ‘Shared Spaces’

Showpad may have started as a way to arm sales people at conferences and events, but its latest tools are designed to extend their reach with branded microsites for specific customers and prospects. With a North American head office in Chicago, Showpad is based on the idea of salespeople using something other than a slide […]

CMO Council

CMO Council Exec Says Survey Shows ‘Arrogance’ of B2B Marketers Must End

More than half of consumers across the U.S., Europe and Canada say company websites and e-mail remain their go-to channels — a sign one CMO Council exec says the “arrogance” of B2B marketers must come to an end. In The Customer In Context: Understanding The Real Expectations of Today’s Connected Consumer, the CMO Council and SAP […]

The B2B App Party: CRM, in the field apps & order management

It happens ten minutes into every after-party at every convention center where attendees and vendors gather. First one small group starts and then, suddenly, everyone’s doing it. It’s the great app comparison conversation and it’s a feature of B2B community culture. To compile our list of the current most popular B2B applications, B2B News Network based […]