SAS data modeling

SAS offers advisory services to assist marketers and others to overcome analytics challenges

SAS Inc. is offering to help marketers and other lines of business frustrated by the results of analytics projects with a set of advisory services and a “health check” to optimize applications before they’re deployed. Although Cary, N.C.-based SAS already offers a product called SAS Model Manager to help brands streamline the way analytics tools […]

Charles Long Centerline Digital

Centerline Digital CEO refutes the ‘B2B and B2C marketing is blurring’ hypothesis

To all those suggesting “B2B” should morph into “human to human” or that enterprises should market themselves more like consumer brands, the CEO of an agency that works with the likes of IBM, GE and SAS has a counterargument for you. As the founder of Centerline Digital, Charles Long said he’s familiar with an increasingly […]

SparkPost Signals

SparkPost Signals promises to help B2B marketers predict e-mail campaign performance

E-mail delivery and analytics service SparkPost on Tuesday launched SparkPost Signals, a predictive intelligence tool designed to help marketers better understand how their campaigns will perform. The San Francisco-based firm, whose B2B clients include Adobe, SAS and SiteCore, said SparkPost Signals will offer a “Health Score” their use of e-mail that scales from zero to 100 […]

big data analytics AI failures 2019

How B2B firms can avoid big data, analytics and AI failures in 2019

The data-driven insight is clear: if you watch a film starring Nicholas Cage, you face a high risk of falling into a swimming pool and drowning. Andy Pulkstenis was clearly trying for a laugh, and he got one. The director of advanced analytics at State Farm Insurance in Bloomington, Ill, was leading a breakout session […]

Western Digital analytics

Western Digital brings analytics to R&D processes as it reinvents the hard disk drive

Most organizations use analytics software to better understand their customers or refine their sales strategy. Western Digital is using it build the next generation of hard drives that will be used in businesses all over the world. Based in San Jose, Calif., Western Digital has already managed to achieve a number of world firsts, including […]

SAS CMO Randy Guard

SAS CMO Randy Guard is weaving AI (and a reality check) into enterprise analytics conversations

A few days ago, Randy Guard was sitting in a quiet boardroom in San Diego’s Grand Hyatt where, only steps away, some of his biggest and most marquee customers were discussing their IT and business strategies as part of his firm’s Analytics Experience. The SAS CMO didn’t need any software, however, to know what was […]

Not Impossible Labs SAS Analytics X

How Not Impossible Labs is financing a ‘revolution against the absurd’ by pairing technology with storytelling

A pair of smart glasses using duct tape and zip wires that allowed an artist with Lou Gehrig’s disease to draw again. An artificial arm made via 3D printing that brought mobility back to bombing victims in Sudan. A vibrating wristbrand that may be able to stop those with Parkinson’s from trembling. If you have […]

SAS

SAS exec defines the role of empathy vs expertise in marketing with AI

It was the kind of conversation about marketing with artificial intelligence that made SAS exec Monique Duquette tilt her head in confusion: a customer who said she wanted AI to tell her which campaigns were successful and which were not. “I asked, ‘Do you have reporting?’ (She said) ‘Yes.’ Well, then why do you need […]