Online marketers have been using infographics and other graphics in their content marketing programs for a while now – B2B marketers too. But there’s one online marketing tool that’s been making a big difference for B2B marketers: SlideShare. We’re so used to seeing presentations at work that we tend to value them over other online […]
Tag: slideshare
The B2BNN primer on SlideShare
Unless you just graduated from business school, chances are that you have heard of SlideShare. SlideShare is a slide-hosting service where members can upload presentations, infographics, and videos, follow other members, and interact with content and one another. While it has been a fairly underused platform, B2B firms and marketers seem to realize its potential. It is […]
New way to measure your SlideShare reach
One service many B2B marketers clamor to is SlideShare, the online presentation sharing site. As over 65 percent of B2B marketers use online presentations in their marketing campaigns, SlideShare is one of the popular places to share them on. Almost half of the marketers surveyed in CMI’s recent B2B Benchmarks, Budgets, and Trends report (41% […]