The B2B marketplace is changing, and B2B marketing must change with it. Each year, trends emerge in how B2B companies prioritize objectives, choose tactics and invest their time and money. The 2019 B2B Marketing Mix Report by Sagefrog Marketing Group reveals themes that underlie the actions B2B marketing professionals will take in the next year, […]
Have you ever been to the Guggenheim? An art museum of impressive architectural proportions in New York City, its ever-evolving collections have served a range of artistic pallets for decades. To put it simply, the museum is a visual feast; and if you like art, you’ll like the Guggenheim. Similarly, your CRM solution, like Salesforce, […]
Sales and marketing teams know the pain all too well: marketing, tasked with hitting an ambitious MQL quota, tries anything and everything to get leads in the door. And when it’s time for sales teams to step in and nurture those leads to close…only a fraction of them have any true interest in the product. […]
