The highly-expected initial public offering of your firm has taken a nosedive in terms of valuation. Your CEO, whose antics have already garnered way too many unflattering news stories, has been unceremoniously pushed out. Now the viability of the entire market in which your firm is operating is being questioned. Who’s ready to put out […]
Are you wondering how you can improve your game plan for generating more frequent and better leads? For generating quality leads, you have to gain access to your audience information. You need to capture this information to understand the visitors’ preference which will help you persuade them to buy your product in the long run. […]
Yoav Oz is the Co-Founder of Spotad, a leading artificial intelligence, mobile advertising technology startup. Spotad enables businesses to bring their own algorithms and data to the programmatic advertising space. The company boasts impressive clients that include Uber, Expedia, Apple Music, OpenTable, Trainline, and more. Oz has over eight years of experience in marketing and advertising, […]
A pair of former management consultants have created a company and service, NewtonX, that aims to address a problem they experienced first-hand: finding qualified B2B influencers to participate in market research projects. Based in New York, NewtonX was launched quietly in 2016 but is beginning to market itself more aggressively following a $3 million round […]
Unless it’s a misperception on my part, I feel like I’ve been hearing the word “disruption” less often lately, and I think I know why. When the business community talks about disruption, it can often refer to one of three groups. There are the disruptors — the dazzling startups who enter established industries and either […]
An Uber ride is an e-commerce transaction, but you don’t swipe your credit card before climbing out of the car. If you press an Amazon Dash button you get products delivered instantly. Now Elastic Path CMO Darin Archer is trying to help B2B organizations achieve a similarly quick, convenient and seamless way to conduct all […]
By now the experience Tim Kobe brought to life is familiar to anyone who has visited a major mall in search of a Mac or iPhone: the long tables with devices set up like artworks in an exhibit, the walls framed with screens and a long counter at the back with “Geniuses” ready to help. […]
Autonomous driving might create major waves among consumers, but Toyota Motor Corp. used CES 2018 to show off a concept that would take it firmly into the business of serving other companies in retail, classified sales and even faciliating government service delivery. In a keynote presentation that was livestreamed from CES in Las Vegas, Toyota […]
This is the story as I heard it: Meg Whitman, then the CEO of eBay, was being walked through the user experience design of an early version of its online auction service. In other words, she literally went through the process of trying to put an item up for bid, and saw how many steps […]
Long before he started to explore the future of connected, electric and autonomous vehicles, Ted Graham was picking up drunks in his family’s minivan, trying to find ways to help accountants. The head of open innovation at General Motors recounted his last role, as an innovation leader at accounting firm PwC, in his closing keynote […]
