Unbounce on Wednesday will launch a tool called Smart Traffic which the company says will democratize access to artificial intelligence that small and medium-sized businesses can use to better test marketing campaigns. The Vancouver-based firm said that Smart Traffic has already improved conversion rates on landing pages by 20 per cent in beta tests it conducted […]
Unbounce on Tuesday will be unveiling the biggest rebrand in its 10-year history, with a focus on positioning its marketing customers as heroes to help it stand out in an increasingly crowded martech landscape. The changes include what the company describes as a smoother, more defined and bolder logo, along with typefaces such as Barlow […]
Are you wondering how you can improve your game plan for generating more frequent and better leads? For generating quality leads, you have to gain access to your audience information. You need to capture this information to understand the visitors’ preference which will help you persuade them to buy your product in the long run. […]
While the vast majority of marketers realize that poor landing page speed could affect whether or not a customer purchases something, they are more focused on things like A/B testing content and refining ad targeting, according to a study from Unbounce released Tuesday. Based on a survey of close to 400 marketers who spanned industries […]
A startup called Crowdy.ai has created a widget it describes as a “social proof engine” that it hopes will change the way B2B companies sell online by providing visual evidence of prospects during into customers. Deal-Maker is a web site integration that provides real-time updates on how web site visitors are taking action on a […]
Unbounce has been helping marketing teams develop and generate better performance from landing pages since its inception, but now the firm is using comparative data to show customers how machine learning could improve their results even further. In a series of event appearances starting last Fall, Vancouver-based Unbounce has been staging “Machine vs. Marketer,” where […]
