This article originally appeared in our newsletter, the B2B Briefing, that is sent once every two weeks. Subscribe via the upper-right form on our site to see this kind of content and more before anyone else. Occasionally you come across chief information and technology officers, or CITOs. Then there are the rare chief marketing and […]
Tag: Wall Street Journal
Pressboard develops branded content certification course to help marketers tell stories with ‘tweetable moments’
Pressboard is going to help teach more companies how to create the kind of branded content publishers want through a free online education program that will include the Wall Street Journal’s former global content director as a strategic advisor. Since its launch four years ago, Pressboard has worked with a slew of brands to act […]