A self-oriented focus on products rather than customers, reliance on jargon and lack of a human voice meant only four out of 60 B2B web sites received a passing grade in an analysis of engaging online content experiences from Forrester. Released late last month, the market research firm’s report examined digital properties across 12 different […]
CEO of rTraction Canada, David Billson has deployed Internet-related solutions and technologies to enhance efficiencies for businesses of all sizes. Throughout his career, he has managed all aspects of the software development lifecycle, from requirements analysis to software production, to quality assurance. He explains that early on he quickly fell into roles where he was […]
