Will you soon be able to see Twitter engagement stats right in your tweets?

B2B Marketing News, Latest B2B News, Social media November 27, 2014November 27, 2014
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You likely have analytics tools to find engagement statistics for your daily tweets. But what if you could see data directly within your tweets moments after posting?

It could be reality thanks to a new Twitter experiment reported by TechCrunch. If deemed successful, Twitter will “show many you how users are clicking on the links in the updates you post, with a handy link directly in the expanded Tweet view in the iOS application.”

Below is a screenshot from the TechCrunch post, as spotted by ex-Twitter platform head Ryan Sarver:

TechCrunch goes on to write:

At the bottom of the tweet view, for those with this feature enabled, you’ll see a “View Analytics Details” link, which takes you directly to a synopsis of the overall interaction with said tweet, including overall impressions, and “engagements,” which includes how many people actually clicked on a link you shared, how many expanded the tweet and more.

There is no timeline for this to roll out to all users, since it now just an experiment with a small batch of users. Twitter often plays with new features with a tiny group of super-users before deciding on whether to launch it service-wide.

 

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