Pinterest will let you download software from its mobile application through “pins” the company created in partnership with Apple and its App Store.
A blog post on Pinterest offers an example:
Let’s say you’re Pinning workout inspiration to your Marathon Training board. If you see a fitness app that helps you reach your goals, you can download it right from Pinterest.
Obviously, “app pins” will only work with Apple mobile devices.
Apple has also created a new account dedicated to the App Store that will feature various applications based on a particular theme, such as an upcoming holiday or other event, as PandoDaily writes.
Some observers see this deal as Pinterest’s much larger ambition to become an alternative search engine. Last year, the company debuted its so-called guided search, which helps users narrow their searches by suggesting subcategories within a search that might lead to more specific search results, Wired notes. Such a commitment to discovery—curated by a body of users — sets Pinterest apart from other social networks.
The Pinterest-Apple partnership is aimed at revenue generation, as TechCrunch reports. Other social networks have set the precedent: “Facebook app installs have blossomed into a lucrative business for the world’s most popular social network, while Twitter lets developers promote app download links on its service.”
Also, learn how B2B firms are using Pinterest successfully.
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