Friday, September 29, 2023

Pinterest partners with Apple to create ‘app pins’

Pinterest will let you download software from its mobile application through “pins” the company created in partnership with Apple and its App Store.

A blog post on Pinterest offers an example:

Let’s say you’re Pinning workout inspiration to your Marathon Training board. If you see a fitness app that helps you reach your goals, you can download it right from Pinterest.

Obviously, “app pins” will only work with Apple mobile devices.

Apple has also created a new account dedicated to the App Store that will feature various applications based on a particular theme, such as an upcoming holiday or other event, as PandoDaily writes.

Some observers see this deal as Pinterest’s much larger ambition to become an alternative search engine. Last year, the company debuted its so-called guided search, which helps users narrow their searches by suggesting subcategories within a search that might lead to more specific search results, Wired notes. Such a commitment to discovery—curated by a body of users — sets Pinterest apart from other social networks.

The Pinterest-Apple partnership is aimed at revenue generation, as TechCrunch reports. Other social networks have set the precedent: “Facebook app installs have blossomed into a lucrative business for the world’s most popular social network, while Twitter lets developers promote app download links on its service.”

Apple & Pinterest Agree to Partnership | FindTheBest

Also, learn how B2B firms are using Pinterest successfully.


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  1. Wow. This is definitely big news. I can see huge sales opportunities here, especially for app developers. Too bad it’s only for the App Store. Still, I guess that’s the whole point. Apple is not only improving the experience of their mobile users; it seems that they have plans of expanding into other ‘ventures’. If the Pinterest prediction is correct, I can’t wait to see it. As a Pinterest fan, I’m ‘on board’!


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