Facebook pays artists to create murals that will cover their headquarters’ walls. Autodesk invites artists to spend months working in their facilities, offering them a stipend and funds for their materials. Siemens created a musician-in-residence program through its hearing aid division, and Honeywell is also considering dipping its toes in the artist residency idea well.
It may not be mainstream yet, but corporate-sponsored artists are quickly becoming a hot trend. These artists are paid to not only create artwork or musical pieces the company can use for marketing purposes, but the talent can also inspire other workers.
“Artists are great explorers and discoverers when it comes to using technology,” says Noah Weinstein, senior creative programs manager at Autodesk, according to Fast Company. “They are asking the software to do things that it does not usually do; they point out when things do not work and shed light on new functionalities at the cutting edge.”
Autodesk, which produces architectural and engineering software, invites artists to engage in a three- to six-month residency at Pier 9, the company’s digital fabrication workshop in San Francisco. Selected artists get a monthly stipend of $1,500, receive access to a host of industrial tools and instructors who could help her use them, and Autodesk paid for all of her art supplies.
As Fast Company explains, “Autodesk sees the residency as a sort of turbocharged focus group, not just an opportunity to support the arts. But from the artists’ perspective, the program is mutually beneficial: not only are they funded as they carry out their projects, they can also help to shape technology that is useful to them in their work.”
Facebook is also in the corporate-sponsored artist game, albeit much more quietly than the examples above. While there’s no formal application process, interested artists are essentially selected by the program director. In one instance, an artist was given a fee of $10,000, plus the cost of materials to produce a work of art that Facebook will display on their campus.
For your visual enjoyment, check out Wired’s photo essay on the stunning murals created by Facebook’s artists-in-residence.
Would your company benefit from an artist-in-residence program? Why, why not? Let us know in the comments below!
Flickr photo via Creative Commons
Latest posts by (see all)
- B2B News for June 2, 2022: AgTech Robots Come to Canada, HUB Cyber Security Buy Back - June 2, 2022
- Content Marketing Assets: A Primer - May 20, 2022
- B2B News for May 12, 2022: First Integrated Metaverse, Gaming, and Crypto Media Company Created, CGI Sends $1 Million to Ukraine - May 12, 2022
- B2B News for Wednesday, January 19, 2022: Cradlepoint and Juniper Partnership, New ABM Research, New Contentstack CRO - January 19, 2022
- B2B News for Friday, January 14, 2022: Global Consumer Survey, Dealing with e-Waste, Hybrid Office Support - January 14, 2022
- B2B News for Wednesday, January 12, 2022: US Companies See Most Ransom Ware Attacks, Employment in 2030 - January 12, 2022
- 5 things law marketing can learn from the Kansas City Royals - November 6, 2014
- B2B News for Tuesday, August 9, 2022: Automotive Parts Merger, Cloud 9 Acquires Toothfairy, Rocketlane Launches Customer Onboarding Platform - August 9, 2022
- 3 Simple Techniques for Business Growth in 2022 - August 8, 2022
- B2B News for Friday, August 5, 2022: Amazon to Acquire iRobot, SIRGE.org to Launch Monday, Psychological Safety Supports Innovation - August 5, 2022